*Your Name:
*Your Email Address:
*Best Phone Number to Reach You:
*Station or Agency:
*Advertiser's Business Name:
*Co-op?:YesNo
Co-op Name:
*Copy Due Date:
Copy Start Date:
Copy End Date:
*Commercial Length::10 :15 :30 :60 Other:
Using Client's Jingle?:YesNo
Jingle donut length:
*Target Audience:MaleFemale
*Median Age Range/Target Demo:
Business Location: Please do not use a street address -- use "on the corner of . . ." or "A half mile North of ..." etc
*Business Web Site Address/URL:
*Use Web Address in Commercial:YesNo
*For the Commercial, what is the SINGLE benefit to the listener, the UNIQUE position that sets this product or service apart from it's competition?
Who is the competition for this business?
Why do customers shop competiton?
What pictures come to mind when you are talking with this business' representitive?
What is the Emotional Payoff for the listener to patronize this client?
How did the advertiser get started in this business?
How will the advertiser judge the success of this commercial?
Any phrases this advertiser currrently uses that MUST be in the commercial?
In the office of the business' representative, is there a theme?a sport, college affiliation, crafts, history, etc.
Business Awards, recognitions, etc.:
Additional Details:
