Advertiser's Lament

Why do we call them Account Reps?  Or Account Executives? 

If I’m an advertiser of the station, I don’t want to be your "account”.  I need to know I matter to you, that my business matters to you.  So don’t assign me an account rep, team me up with an advertising partner, someone with my business’ best interest as the core of their being.  Someone who knows my business category and is motivated to help me compete and win.  I need an advertising partner, not an “account rep” at the station.  Send me a partner and we’ll win together. 

 

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