How we think about advertising
An Examination of Advertising Mediums
First, understand the purpose of advertising: most advertising is to make people aware of you and step into your store, visit your website, or contact you. Product-specific advertising will try to get people to buy a certain product. Brand adverting (also known as branding) is designed to increase awareness of your products and services.
This may sound oversimplified, but the best advertising is . . .