The Blog

How we think about advertising

An Examination of Advertising Mediums

Purpose

First, understand the purpose of advertising: most advertising is to make people aware of you and step into your store, visit your website, or contact you. Product-specific advertising will try to get people to buy a certain product. Brand adverting (also known as branding) is designed to increase awareness of your products and services.

This may sound oversimplified, but the best advertising is . . .

 

Stand Apart. Be Bold. Be Rewarded.
Ever pay sticker price for a car? Of course not. Over time the auto dealers have taught us to wait for a “tent sale”, a “President’s Day sale”, a “Bottom Line Blowout sale”. Just…
Writing Copy? Start with This
You should not give the client what they want, you should give them what they need. Your client needs a blog post, a landing page, a commercial, or podcast that delivers results. Craft copy…
Getting Past “No Budget”
“No Budget” is an excuse. Humans don’t like hurting other peoples feelings. Would it be easier if they came out and said “I don’t think you can help me”? Sure. But you can get…