Re: Your Script, Post, Blog, Email, Press Release etc.

Writing to pass information, convince someone to do something, tell a story?

Whatever the reason you're writing, keep it simple. In short: Focus.

Focus on just one idea, one goal per social media post, web page, commercial script, etc.

With that advice in hand, I'll practice the preachin', and leave this message at this one point: your communication will be much more effective, easier to remember and act upon, if you Focus.