Geo-Targeting Your Advertising
We call it Zipvertising, a hyper-focused approach to getting more exposure for less money. We narrow the geographic area from state to county, city, even to as small as a single zip code where your customers are, then focus on your users. We target your customers using nearly 100 different subcategories. (If you were selling baby clothes, we’d target new parents and grandparents). We can even help you reach over 7500 Podcasts, or just one. You decide.
In short: Zipvertising costs less, delivers more, and saves money while building your business. We geo-target the people in your neighborhood who want your product, without spending to reach people on the other side of town. Kinda like planting your ad seed in fertile soil instead of tossing it in the wind, hoping it finds a crack in the pavement.
Zipvertising creates an emotional and relatable 30-second audio commercial for your business that plays in services like Pandora, Spotify, SiriusXM, TuneIn, Stitcher, Spreaker, Audioboom, Cumulus, Cox Media, Bonneville, iHeartMedia, entravision, and the audio streams of many local broadcasters.
Here’s a monetary example: Spend a thousand dollars with Zipvertisng, you should easily make 10,000 – 15,000 impressions (times people see/hear your ad). Staying with the lower number, if just 10% of those 10,000 act on your ad (click to your landing page, follow or like you, call or stop in, etc.) that’s 1000 new people. If 10% of those thousand new people become your customer (1% of the 10,000 impressions), that’s 100 new customers. (Your results will vary, usually for the better).
Some Zipvertising Samples
For each campaign we’d design graphics of three different sizes to accompany the thirty-second commercial. The commercial may air on streaming services like Pandora, Spotify, TuneIn, SiriusXM, Stitcher, Spreaker, Audioboom, Stream Guys, and the online streams of many local broadcasters like iHeartMedia, Cox Media, Bonneville, Cumulus, and Entravision. The graphic will also appear on other sites, following the listener as they browse the Internet.